Mercedes Benz Looking to Catch Dog-Lovers’ Attention
There is nothing quite like the emotional connection that we have to our favorite furry pets, and the link between humans and dogs is one that can be traced back for many millennia. Understanding this relationship, Mercedes-Benz has taken the famous (by internet standards, which really is nothing to scoff at) wolfdog Loki and featured him in some 360 degree videos, along with Loki’s owner Kelly Lund, enjoying the blanketed white mountains of Colorado. This being a branded video straight from Mercedes Benz, of course, they spend their time in the videos driving around in the new 2017 GLS SUV.
However, and to be honest, the videos – one 360 degrees and mentioned above and another more traditionally shot – are really well done. And this is coming from someone who is generally hyper skeptical when it comes to marketing, branding or “celebrity” endorsements. The reason that I am so okay with the videos is because they really do focus on Loki and the bond held between him and his best friend Kelly. It’s really tastefully done with beautiful visuals of Loki romping through the snow while Kelly skis and snowboards or the two of them play in the snow. In fact, over the course of the two minute (traditional) video, only a little more than 30 seconds even has the 2017 GLS on screen. The 360-degree video does show much more of the vehicle, but that can be forgiven because it lets us watch Loki race alongside the GLS and do that inexplicable thing dogs love – stick his head out the window in the coldest of weather.
One thing that really shines through more than anything else (even more so than however ‘great’ Mercedes-Benz might want you to think the GLS is) is the love between Loki and Kelly Lund. That being said, I really don’t think the car manufacturer could have done any better in creating these videos while promoting the new vehicle. It is almost difficult to admit, but this is exactly the kind of attention dog lovers have deserved from corporations, and this can be seen in full effect from the myriad of comments on the video, which are uncharacteristically pleasant for anything you see on YouTube. Some of these include:
“That dog is so beautiful and magestic.” – rocknmovies
“This is perfection! Well done!” – Miranda Mars
And, of course:
“I will buy a Mercedes if they include Loki. Just kidding but he is a gorgeous wolfdog and is always happy and truly enjoying life. Just wonderful!!!” – Marlene Campbell
Considering the nastiness that seems to blanket YouTube in general, especially on corporate and brand accounts, the niceness of the comments speak volumes to how well done the videos are. As a skeptical consumer, I can say with all honesty that they have piqued my attention for the time being even if I’m not likely to ever purchase a Benz. As a dog lover, I just simply can’t get enough of the videos and wholeheartedly recommend you check them out.